Client Info
Taipei Beitou Health Management Hospital, we work with Hotel Royal Beitou, offering pleasant and comfortable health checkup and aesthetic medicine integrated with hotel service and local tours. Aside from print media, we has been trying online marketing in recent years. However, health checkup and aesthetic medicine requires more time to close deals. In addition, customers are unable to purchase our services online because they must have reservations first, and make the purchase after consulting with the professionals.
For customers who are looking for medicine treatments online, they often be atrracted by successful cases first, and then they would want to know more about treatment detail. After obtaining enough information, they'll consider to contact for further service.
Before using Kerebro, since we cannot have face-to-face conversations with online customers, what we do is to post all the information on the website and hope our customers can find them. With Kerebro, we are able to be much more proactive in guiding customers' path. When customers on the case pages finish reading the content, an onsite ad will pop up to lead them to treatment explaination page, then to contact us page.
Kerebro helps us quickly create different ads to run A/B test even without a designer. From copy, CTA, color, background, and display timing, we can efficietly test and track to find the one with the best performance.
After using Kerebro, avg. customers’ session duration grows by 3x. Also, with the step by step guidance, cutomer who reachs our contact us page and completes reservation also increase by 2.6x.
How did they do it?
1. Use "After scrolling" trigger to detect the customers behavior. Send them message while they scroll to 75% or bottom, grab their attention without disturbing them.
2. Add multiple ads to run A/B test. Keep eliminating those with low CTR and optimazing the performance.
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